New York, NY August 3rd 2010: TracTech™ Systems ( the leading producer of Radio Frequency Identification (RFID) diamond and jewelry inventory management technology, has selected MVI Marketing Ltd (www. to provide market research and market development advisory services for the company.

“We went through an exhaustive search, but electing to work with MVI was the logical choice,” explained TracTech Systems CEO Keven Peck.

“MVI has over 25 years of experience in research and market development in the jewelry industry. They have a sharp understanding of how each segment of the industry will benefit from TracTech’s RFID products and services.”

“MVI is a perfect match for TracTech Systems,” continued Peck. “They are a well-known, professional company whose personalized research and advisory services will complement our fresh, unique technology.”

MVI’s main task will involve identifying client relationship and promotional opportunities for the accurate, productivity-enhancing RFID diamond and jewelry inventory system. MVI will reach out to jewelry industry professionals who can benefit from TracTech Systems.

Marketing efforts will target jewelry manufacturers, wholesalers diamond dealers and retailers of all sizes, as TracTech Systems can be integrated with receiving, billing, shipping and point-of-sale locations to ensure accurate inventory records through the use of unique codes for individual items.

Reached at MVI’s offices in California, CEO Marty Hurwitz, commented:

“We’ve watched the evolution of RFID in the consumer goods sector with great anticipation. TracTech has been instrumental in evolving and customizing the technology for the jewelry industry.” Hurwitz continued: “TracTech will provide immediate cost savings and inventory efficiencies for any company, at any level of the gem, jewelry and watch pipeline.”

TracTech Systems eliminates human error and identifies large batches of items instantly by accurately scanning hundreds of diamond and jewelry pieces in seconds. TracTech Systems can also create custom sales and inventory reports.


TracTech Systems ( is the leader in RFID inventory management and its ability to scan items in bulk translates to a significant reduction in time and labor. TracTech Systems are fully compatible with a number of software packages, including Logic Mate, DiaSpark and Microsoft Dynamics NAV.


The global gem, jewelry and watch industries are a dynamic and evolving mosaic. Market intelligence, strategic direction, and research about the businesses and the consumers who purchase the product are hard to come by in this highly secretive and fraternal business sector. MVI ( provides customized research and market development exclusively for the global gem, jewelry and watch industries.