In 1992, Rubinstein formed Rubinstein Software Ltd., and presented a solution to the diamond industry in the form of the Fantasy system. Rubinstein offers jewelry software solutions worldwide to some of the biggest players in the industry.

Now, in 2012, Rubinstein Software is partnering with TracTech Systems to offer their clients the highest ROI in business technology: RFID.

President Keven Peck said in a statement, “We’re thrilled that the Rubinstein company, renowned worldwide, has joined the growing number of software providers who now offer RFID technology to their customers”.